A marketing plan template for local multi-location.
Restaurants, clinics, franchises and service businesses with many locations. Each location is a market. Local search, Google Business Profile actions, bookings, new versus returning guests and patients, reviews, and location promotions.
What you start with.
A starter strategy
Local growth by location, with goals you can edit.
- Fill the calendar at every location with new guests or patients
- Turn more bookings into visits
- Bring people back
15 audiences
Labels for who you market to.
- People within 3 miles
- Metro area, category interest
- Near-me searchers
- Local guides and listings
- Lookalike of regulars
- Location page visitors, last 14 days
10 conversion events
The events your results are measured by.
- Calls from the profile
- Direction requests
- Website clicks from the profile
- Bookings from the profile
- Messages from the profile
- Menu clicks from the profile
9 objectives
- Local awareness around each location
- Profile views to actions
- New-guest and new-patient bookings
- Calls and requests
- Booked to visited
- Repeat visits and recalls
- Lapsed guests and patients
- Reviews and referrals
2 starter plans
- Location always-on: One location or metro: local reach, search, booking, first visit, return visits, winback and reviews. Run one plan per location and set $market to that location.
- New location opening: Grand opening or a relaunch of a location: a teaser, an opening offer, first visits and a review push. Set $market to the new location.
Everything here can be renamed, replaced or removed, and applying a template never overwrites what you have already set.
Start from this template.
Pick it in setup, review the starter strategy, and edit from there.