Google Ads
Plan, name and tag your Google Ads campaigns.
Plan every search, display and app campaign against a goal, put the ID in each ad's name and link, and give your specialist the exact setup.
Tied to a goal
Every Google Ads ad is planned under a goal and a funnel stage. The coverage check shows whether this channel is over or under what your strategy allocates.
A name that carries the ID
Each ad or message gets a tracking code, and the name your specialist builds includes it. Fix a typo later without re-tagging.
A tagged link
Links are tagged for you, with the code in
utm_id, so nobody types a UTM by hand. For app installs, Google Ads reports to your measurement partner by campaign and ad name, so the code goes in the name.
How Google Ads links are tagged.
| Channel | utm_source | utm_medium | Lands in GA4 group |
|---|---|---|---|
| Paid search | google | cpc | Paid Search |
| Display & programmatic | google | display | Display |
Example: yoursite.com/page?utm_source=google&utm_medium=cpc&utm_campaign=spring_promo&utm_content=ad_name&utm_id=kd_4a2w917
From plan to Google Ads.
Kleardata generates a Google Ads Editor import (campaigns, ad groups and ads, all paused) from your plan, plus its own sheet for any platform. You review the import in Editor before anything goes live.
Plan Google Ads against your goals.
Free to start, with 30 days of full access.