Braze
Plan, name and tag your Braze campaigns.
Plan emails, SMS and push messages against a goal, with the ID in each message's name and every link.
Tied to a goal
Every Braze ad is planned under a goal and a funnel stage. The coverage check shows whether this channel is over or under what your strategy allocates.
A name that carries the ID
Each ad or message gets a tracking code, and the name your specialist builds includes it. Fix a typo later without re-tagging.
A tagged link
Links are tagged for you, with the code in
utm_id, so nobody types a UTM by hand.
How Braze links are tagged.
| Channel | utm_source | utm_medium | Lands in GA4 group |
|---|---|---|---|
braze | email | ||
| SMS | braze | sms | SMS |
| Push | braze | push | Mobile Push Notifications |
Example: yoursite.com/page?utm_source=braze&utm_medium=email&utm_campaign=spring_promo&utm_content=ad_name&utm_id=kd_4a2w917
From plan to Braze.
Each message gets a checklist entry with its name, audience, dates and tagged link, and you mark it built when it is live in Braze.