Meta Ads
Plan, name and tag your Meta Ads campaigns.
Plan Facebook and Instagram campaigns against a goal, and carry the same ID through the ad name and the link, so results join back to the plan.
Tied to a goal
Every Meta Ads ad is planned under a goal and a funnel stage. The coverage check shows whether this channel is over or under what your strategy allocates.
A name that carries the ID
Each ad or message gets a tracking code, and the name your specialist builds includes it. Fix a typo later without re-tagging.
A tagged link
Links are tagged for you, with the code in
utm_id, so nobody types a UTM by hand. For app installs, Meta Ads reports to your measurement partner by campaign and ad name, so the code goes in the name.
How Meta Ads links are tagged.
| Channel | utm_source | utm_medium | Lands in GA4 group |
|---|---|---|---|
| Paid social | facebook | paid_social | Paid Social |
Example: yoursite.com/page?utm_source=facebook&utm_medium=paid_social&utm_campaign=spring_promo&utm_content=ad_name&utm_id=kd_4a2w917
From plan to Meta Ads.
Your specialist or agent gets a checklist in Meta's order, with the exact name, audience, dates, budget and tagged link for each ad. In Ads Manager you import or copy values from Kleardata's sheet.
Plan Meta Ads against your goals.
Free to start, with 30 days of full access.