A marketing plan template for marketplace.
Two-sided platforms with buyers on one side and sellers, hosts or providers on the other. Different lifecycle stages per side, seller onboarding, first and repeat transactions, and keeping supply and demand in balance by market.
What you start with.
A starter strategy
Two-sided growth, with goals you can edit.
- Recruit and verify sellers
- Get new sellers to a first sale
- Bring in buyers who transact
- Grow repeat transactions
18 audiences
Labels for who you market to.
- Lookalike of top buyers
- Shoppers searching the category
- Site visitors, last 30 days
- Open inquiries, no transaction
- New buyers, first transaction
- Repeat buyers
9 conversion events
The events your results are measured by.
- Buyer sign-up
- Seller sign-up
- Seller verified
- Listing published
- First transaction
- Repeat transaction
10 objectives
- Brand awareness
- Recruit sellers
- Get sellers to a live listing
- Seller first sale
- Buyer first transaction
- Repeat transactions
- Reactivate sellers
- Buyer winback
2 starter plans
- Always-on, both sides: Buyer reach, seller recruitment and onboarding, first and repeat transactions, reactivation and referrals.
- New market launch: Seed supply first, get sellers listed, open to buyers, then first transactions and keeping both sides active.
Everything here can be renamed, replaced or removed, and applying a template never overwrites what you have already set.
Start from this template.
Pick it in setup, review the starter strategy, and edit from there.