A marketing plan template for retail omnichannel.
Retailers with stores and an online shop. Online-to-store and store-to-online, pickup orders, local inventory ads, loyalty members and a promotions calendar run by region.
What you start with.
A starter strategy
Omnichannel growth, with goals you can edit.
- Grow online and pickup sales
- Drive store traffic
- Enroll more shoppers in loyalty
- Move single-channel shoppers to both
14 audiences
Labels for who you market to.
- Prospects in store trade areas
- Lookalike of loyalty members
- Local product searchers
- Site visitors, last 30 days
- Cart abandoners, last 7 days
- Pickup orders waiting
8 conversion events
The events your results are measured by.
- Online purchase
- Pickup order
- In-store purchase
- Store visit
- Loyalty enrollment
- Promotion redeemed
8 objectives
- Local awareness
- Store traffic
- Online and pickup sales
- Promotion sales
- Loyalty enrollment
- Online shoppers into stores and the reverse
- Member repeat purchase
- Lapsed-member winback
2 starter plans
- Always-on omnichannel: Local awareness, local inventory ads, online and pickup sales, loyalty enrollment, cross-channel shoppers and member retention.
- Promotions calendar event: A calendar event run by region: teaser, member early access, event sales, sign-up and an after-event follow-up.
Everything here can be renamed, replaced or removed, and applying a template never overwrites what you have already set.
Start from this template.
Pick it in setup, review the starter strategy, and edit from there.